I see this every day: tourists dragging heavy suitcases up steep hills in Seoul, looking utterly exhausted. Seriously, what are you doing? Please, stop booking hotels just because they are ‘famous’ on Instagram. That ‘charming’ boutique might be miles from the subway, and trust me, your calves will hate you by day two. I’ve lived in Korea for 25 years, and it genuinely pains me to watch you make these rookie mistakes.
I live here, so I know what’s actually convenient, what’s a pain, and what’s just a tourist trap designed to look good online. Take Insadong, for example – great for a visit, but staying there? Often not the smartest move if you value convenience over quaintness. I’ve analyzed 5 key locations, including why places like Insadong might be a trap, to help you avoid those common pitfalls and actually enjoy your trip without unnecessary hassle.
| District | Top Pick | Best For |
|---|---|---|
| Insadong | Jongno Amare Hotel | Culture, Couples |
| Also Worth Considering in Seoul | Dormy Inn SEOUL Gangnam | Location & Value |
Insadong — Culture, Crafts, Souvenirs
I love Insadong because it hits you right away. Stepping out of Anguk Station, the street is a loud mix of chatter and street vendor calls.
The smell of hotteok and old tea hangs in the air. It’s a busy place, but I always find something cool, even if it’s just watching people.
🚇 Getting There: 75 min by Airport Limousine Bus #6011. Nearest station: Anguk Station (Line 3, Exit 6).
📍 Nearby: Insadong Main Street · Ssamziegil · Jogyesa Temple · Bukchon Hanok Village · Changdeokgung Palace & Huwon

Jongno Amare Hotel
💡 Editor’s Verdict: It’s literally less than a kilometer from Gyeongbokgung Palace, so you’re right in the action. Good for history buffs or if you’re trying to save some cash.
- ✅ Great food & dining
- ✅ Lots of food stall / restaurants nearby.
- ✅ Full-sized bathtubs
Also Worth Considering in Seoul
These top-rated hotels in Seoul are excellent alternatives worth considering.

Dormy Inn SEOUL Gangnam
💡 Editor’s Verdict: They’ve got a killer onsen right there, which is super rare in Seoul. This is definitely a splurge if you want to relax and treat yourself.
- ✅ Great Spa
- ✅ Great View
- ✅ Great view

Wecostay Myeongdong
💡 Editor’s Verdict: This place is eco-friendly and super stylish, which is a nice touch. It’s perfect if you care about sustainability and want to be right in Myeongdong.
- ✅ Excellent room comfort & quality
- ✅ Room looks just like the picture provided.
- ✅ Top Value

NINE TREE BY PARNAS SEOUL INSADONG
💡 Editor’s Verdict: They’ve got a sweet rooftop garden, so you can chill out after a long day. Great for couples or anyone wanting a bit of peace near the palaces.
- ✅ Great View
- ✅ Highly recommend the temple view room.
- ✅ Excellent room comfort & quality

L7 HONGDAE by LOTTE HOTELS
💡 Editor’s Verdict: The rooftop pool with those skyline views is absolutely killer, and there’s an open-air bar too. This is the spot if you’re looking to party and soak up Hongdae’s vibe.
- ✅ Located in heart of Seoul
- ✅ Great View
- ✅ Sparkling clean
Frequently Asked Questions
Final Tips
Hope this little guide helps you pick a spot in Insadong, Also Worth Considering in Seoul. It’s a fantastic area! Just a friendly heads-up: My advice is to book early if you’re coming in spring/fall, as it gets super busy. Enjoy your trip!